You’re in the right place.
I’m Erica and I’m a writer, content creator, and marketer who specializes in personal finance. While I can write (and ghostwrite) a broad range of topics, my niche is focusing on content that connects with millennial audiences. My work can be found around the internet in places like Forbes, Business Insider, Money, Credit Karma, Daily Worth, Lifehacker, The Muse, The Everygirl, The Everymom, and Cupcakes and Cashmere.
My background blends finance and marketing. I have my CPA and worked for PricewaterhouseCoopers for 5 years. I then earned my MBA from Duke University and worked in marketing for Procter & Gamble before striking out on my own.
Need a content marketing strategy? I work with businesses to help define their brand messaging and build out the right strategy that will connect and convert more customers. These services include:
- A brand book, which serves as a roadmap for all marketing activities
- Custom editorial calendar
- Monthly or weekly blog posts
- Email marketing campaigns
- Social media promotion management
- Monthly analytics tracking
Samples of my content and brand marketing services can be provided upon request.
