Looking for someone to create engaging content that connects with your customers?

Or to manage your content marketing needs?


You’re in the right place.

I’m Erica and I’m a writer, content creator, and marketer who specializes in personal finance. While I can write (and ghostwrite) a broad range of topics, my niche is focusing on content that connects with millennial audiences. My work can be found around the internet in places like Forbes, Business Insider, Money, Credit Karma, Daily Worth, Lifehacker, The Muse, The Everygirl, The Everymom, and Cupcakes and Cashmere.

My background blends finance and marketing. I have my CPA and worked for PricewaterhouseCoopers for 5 years. I then earned my MBA from Duke University and worked in marketing for Procter & Gamble before striking out on my own.

Interested in learning more? Email me at erica@theworthproject.co

Personal Finance Writing Services


I can create one-off or recurring personal finance articles for your blog or company website. In addition, I can write (or ghostwrite) white papers, e-books, and guest posts. My writing can be found on Forbes, Business Insider, Money, Lifehacker, The Everygirl, The Everymom, and Cupcakes & Cashmere. Some samples of my work can be found below:


Family finance

How to financially prepare for kids (The Everymom)

Start saving for your child’s education with these tips (The Everymom)

4 Steps to Budget for Baby Expenses (The Everymom)

Your family’s annual financial check-up: a simplified approach (Ladder Life Insurance)

What do I do if my Federal Parent Plus Loan is denied? (Saving for College)



How do Title Loans Work (Credit Karma)

How does a 401(k) loan work? (Credit Karma)

Preapproved vs. prequalified: what’s the difference? (Credit Karma)

Bill Consolidation: how to do it with a personal loan (Credit Karma)

How do student loans work? (Saving for College)



Should You Hire a CPA or DIY? (Earnest)

What to do when you disagree with IRS Audit Results (Supermoney)

6 Tips to make filing your taxes easier (The Everygirl)


General personal finance

Life Insurance: The Missing Piece to Your Financial Plan (Ladder)

6 things I learned from paying off $120k in student debt (The Everygirl)

Should I Buy or Lease a Car? An expert answers (The Everygirl)

How To Save Money When You’re Not A Saver (The Everygirl)

6 Mistakes Even Smart Women Make With Money (Cupcakes and Cashmere)

What is The Federal Reserve (Credit Karma)



The Salary Chronicles (ongoing Forbes series)

How To Respond To Four Common Salary Negotiation Questions (Lifehacker)

This 15 minute daily habit secured 3 raises in 18 months (BusinessInsider)

The Most Valuable Career Skills That Will Help You Get the Raise (Chime Bank)


Content Marketing Services


Need a content marketing strategy? I work with businesses to help define their brand messaging and build out the right strategy that will connect and convert more customers. These services include:

  • A brand book, which serves as a roadmap for all marketing activities
  • Custom editorial calendar
  • Monthly or weekly blog posts
  • Email marketing campaigns
  • Social media promotion management
  • Monthly analytics tracking

Samples of my content and brand marketing services can be provided upon request.


Email erica@theworthproject.co to get started


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