Hi! I’m Erica.

This is my internet home. The Worth Project was born out of a series of conversations with women about money. But what I learned was those conversations were rarely about money. They were about life and what makes it good.

We all want to live our best lives, as soon as possible.

But here’s the thing. Money? It can kind of get in the way. It makes us feel and think small, even if the dreams we should have for our life are big. It gives us anxiety even when we make good decisions because the money stories that we hear are kind of scary.

I want to do better things in life than work a job that I hate just because it pays well. I want to spend time with the people I love doing things I love and feel really good about that now, not just when I’m 65 (which, by the way, is an arbitrary made up retirement age).

I want to live a life that is truly worthwhile. And through these conversations with other women, I realized that I’m not alone.

That all takes money. But with the right tools and mindset, we don’t have to choose between living a good life and being good with money.

I’m not a coach or an advisor (though I am a CPA). I’m just sharing the best, well-researched information, to help you have those conversations you don’t normally have in real life.

 

Being good with money isn’t about spending less. It’s about enjoying more of what’s good.

Enjoy more of what’s good with the weekly project. Smart reads about money and life sent straight to your inbox. It’s the easiest way to be smart with your money. 

Our Worth Project

Why is this a project? Creating a life that you want takes money, time, a little bit of knowledge, and a whole lot of action.

That’s exactly what my husband Jordan and I are doing and sharing with you along the way. We’re two recovering type A, corporate career professionals with a mortgage, a (very cute) baby, and a (very neurotic) dog. After 14 years on this track, we’re setting out on a different journey. Our goal? To live a life that’s better than “fine”.  

On our podcast, we have conversations about everything: minimalism, relationships, lifestyle, travel, parenting, investing, and financial life planning while interviewing experts and people who much cooler than us along the way. And from this, we hope to navigate off the ordinary track and take a new adventure that we’re passionate about.

We take you with us on every step of our journey, sharing the good, the bad, and the ugly. Think of it as a resource for people who want to do more with their life. We test the waters to make it easier for you to jump.

This is our Worth Project. What’s yours?

It’s time to live a life that’s better than fine. 

Follow our journey and (better yet) start your own. 

Professional Bio

(written in the third person so you know it’s serious)

Erica Gellerman is a marketing consultant and creator of The Worth Project, a personal finance newsletter, blog, and podcast. Through The Worth Project, she and her husband Jordan share their journey to use money as a tool to get more out of life. They’re two recovering type A, corporate career professionals with a mortgage, a baby, and a neurotic dog. After 14 years following the standard track, they’re setting out to live a life that’s better than fine.

Erica and Jordan are also the proud owners of The Worth Project Consulting, a marketing agency designed to help fiduciary financial advisors create content and messaging that connects with clients.

Erica has been a money nerd for years, studying economics in undergrad, getting her CPA, and then her MBA from Duke University (which landed her in six-figure student loan debt. Ouch).

She passionately believes we don’t need to choose between living a good life and being good with our money. 

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