Looking for someone to create engaging content that connects with your customers?

Or to create the right website copy that speaks to your brand?


You’re in the right place.

I’m Erica and I’m a writer, content creator, and marketer who specializes in personal finance. While I can write (and ghostwrite) a broad range of topics, my niche is focusing on content that connects with millennial audiences. My work can be found around the internet in places like Forbes, Business Insider, Money, Huffington Post, Daily Worth, Lifehacker, The Muse, The Everygirl, The Everymom, and Cupcakes and Cashmere.

My background blends finance and marketing. I have my CPA and worked for PricewaterhouseCoopers for 5 years. I then earned my MBA from Duke University and worked in marketing for Procter & Gamble before striking out on my own.

Want some samples aside from this site?

How to financially prepare for kids (The Everymom)

Start saving for your child’s education with these tips (The Everymom)

4 Steps to Budget for Baby Expenses (The Everymom)

6 things I learned from paying off $120k in student debt (The Everygirl)

Should I Buy or Lease a Car? An expert answers (The Everygirl)

How To Save Money When You’re Not A Saver (The Everygirl)

6 Mistakes Even Smart Women Make With Money (Cupcakes and Cashmere)

The Salary Chronicles (ongoing Forbes series)

How To Respond To Four Common Salary Negotiation Questions (Lifehacker)

This 15 minute daily habit secured 3 raises in 18 months (BusinessInsider)

A sample of my website copywriting, editorial calendar management, and brand messaging: Whole Self Yoga

In addition, I’ve ghostwritten industry white papers as well as newsletters and articles for business owners.

Interested in learning more? Email me at erica@theworthproject.co

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