Title: Engineering consultant
Location: San Francisco, CA
Original Fee: $10,000
Negotiated Fee: $18,000
“No one is going to pay you what you deserve if you don’t believe in your value.”
What was the situation when you decided to negotiate?
I had just left my full time role as an engineer in the energy industry. I wanted more flexibility and freedom with my schedule and after doing a few side projects, I decided to venture out on my own and create my own one woman consulting company.
For my first large project I was connected with the owner of a small energy startup. The pervious consultant they hired did a sub-par job and they were really looking for someone with deep industry knowledge. Having spent over 10 years in the industry, I knew I was the right person for the project.
I had a great introductory meeting with them and spent hours putting together a very thoughtful proposal that I knew could deliver results. They seemed to be very excited about finding someone with actual industry experience, because everyone they had interviewed previously had very little.
At the end of the meeting the project manager told me that they’d love to work with me and wanted to get started ASAP
Later that day I received an email from them confirming that yes, they’d love to start quickly but they need me to revise my price. I had quoted $18,000 and they were only approved to spend $10k. They said they felt $10K was a fair price because I had only just started my consulting business and I didn’t have a long history of success.
I was stunned that they sent me an email that treated the price like it was an afterthought. It may be an afterthought to them, but to me it is my livelihood. I emailed back saying that I’d prefer to discuss my fee with a call and we set up a meeting for 2 days later.
How did you decide what to say?
The next day I was thinking about the email and started feeling really inadequate. Maybe they were right. I didn’t have a lot of consulting experience. They were taking a chance on me. Maybe I couldn’t even do the job they were asking for. It might be best for me to adjust my price to $10k, build a relationship with them, and then hopefully get better, higher paying work in the future.
“Don’t you dare undervalue yourself. Just because one person is trying to get a bargain basement rate, doesn’t mean that’s what you’re really worth.”
I was feeling frustrated and unconfident that night when my husband came home from work. I told him about the situation and that I was planning to cut my price down to $10k. What right did I have to charge more, anyway?
He looked stunned and said “Don’t you dare undervalue yourself. Just because one person is trying to get a bargain basement rate, doesn’t mean that’s what you’re really worth.”
I sat back down and went through a list of questions:
Was my quote fair?
Did I think I’d be able to deliver on the project?
What was their main objection and why did they have this objection?
I did think my price was fair and that I’d be able to deliver exactly what they were asking for. Their main objection (aside from the cost) was that I didn’t have a lot of experience as an independent consultant. While I knew my work ethic, they didn’t.
I re-wrote my proposal and, without changing the fee, broke the large project down into four smaller projects. With each small project I attached a timeline and a fee. I proposed treating each project individually and being paid as such. The first project would be $3k and each project after that would be slightly larger with a higher fee. The final project was worth $7k. If I could earn their trust in the first projects they would be able to feel comfortable paying me more and more.
How did the conversation go?
I sent the proposal ahead of time and initially they were really resistant. I could tell they didn’t want to budge off their price of $10k. I explained to them that I really felt like I could do the best job for them based on my deep industry knowledge. I told them that I understood it would take trust, but I was determined to exceed their expectation with each project and if they were ever unhappy with my work, we wouldn’t continue with the remainder of the projects.
They ended up signing the updated contract and I got to work delivering the first project the next week.
What advice do you have for other women?
Don’t let a negative internal talk track bring you down. As soon as someone questioned what I wanted to be paid, I second-guessed my worth. If I had lowered my rates, I would have been setting myself up for low rates in the future. I’m glad that I had someone who told me to stop undervaluing myself and to not let others dictate what I’m worth. No one is going to pay you what you deserve if you don’t believe in your value.
This article first appeared on Forbes.com